WAYFAIR HOLIDAY TREE MARKET ACTIVATION NYC 2025

Wayfair looked to me to built out creative direction for a two-day event in Union Square to promote their seasonal campaign and engage public but also influencers by hosting a wreath making workshop. I lead the visual strategy, space planning, creative direction, product sourcing, and lead stylist. Event focused on a holiday tree market concept that brought in warmth and nostalgia and that aligned seamlessly with their larger seasonal campaign.